Scriptwriting - “How Search Works”

Review of client brief.

Research/Review of technical topics.

Interview subject matter expert.

Create outline/breakdown featuring each video’s learning objectives, tying those to measurable student learning objectives.

Break down complex topics like crawling, indexing, and serving into understandable segments.

Write scripts with a focus on straightforward explanations.

Create engaging introductions and outros.

Tailor the language to follow SEO best practices.

Revise iteratively with video producer and subject matter expert.

Hand-off to design for storyboarding.

My primary challenge was the organization of the material. Based on my knowledge of web-viewing trends and my target audience, I developed an outline that would hit all the key points in a reasonable amount of time. Building each script upon the previous one, reinforcing learning and progressively introducing new information.

Reducing the technical complexity without compromising the essence of Google Search operation 

I used analogies and real-life examples to make abstract concepts more relatable and understandable.