PRODUCT LAUNCH UNDER PRESSURE

We started by defining the scope of OpenAEV 101. Together, we identified the minimum knowledge a new analyst would need to move from login to first meaningful action. We mapped the lessons, clarified workflows with SMEs, and aligned on what had to be ready for launch versus what could be refined later.

My colleague focused on scripting and SME coordination. I handled the full video production process. I created the storyboard structure for each lesson, translating scripts into visual sequences. I defined how concepts would appear on screen, where to use product recordings versus slides, and how to pace explanations visually.

I developed the first reusable visual component library using SnagIt. Typography, layout blocks, callouts, and arrow logic were standardized so that each lesson did not require reinventing visual design decisions. This became the starting point for future courses. I worked directly with the speaker to record sessions remotely. To reduce retakes and inconsistencies, I created a simple Speaker Recording Checklist covering framing, lighting, audio setup, and pacing.

For production, I used:

• Camtasia for screen recording and primary editing

• SnagIt for visual assets and structured overlays

• Adobe Premiere Pro for correcting exposure and improving final video quality

I handled editing end to end: cutting footage, cleaning audio, building overlays, aligning screen recordings with narration, exporting final files, and managing revision rounds under tight turnaround times. I then uploaded the lessons into the LMS, formatted course pages, structured quizzes, added metadata, and ensured navigation flowed cleanly from lesson to lesson.

In parallel with course production, I built an interactive Capture the Flag exercise for OpenCTI 201 using Articulate Storyline.

The goal was to move beyond passive learning and require users to apply workflows in a structured scenario. I translated product behavior into interactive decision paths, built conditional logic inside Storyline, and structured feedback loops so learners could see the impact of their choices. The result was a reusable interactive asset that complemented long-form instruction.

As the company grew and gained visibility, I felt increasing pressure to ensure the Academy reflected that growth with clear, high-quality training for our expanding customer base. To improve baseline quality without large budget investment, I designed a simple Video Recording Kit model.

The company purchased standardized equipment. The kit is stored with the most recent speaker. When a new speaker is scheduled, the company covers shipping to transfer the kit to the next contributor, typically based on region to reduce cost and delay.

This created:

• More consistent video and audio quality

• Fewer retakes

• Faster post-production

• Lower long-term equipment spend

The system remains lightweight, but it introduced predictability into a fully remote environment.