MINI COURSES

As the Academy grew, it became clear that long-form courses alone could not meet every need. Certification tracks provide depth and structure, but they move slowly by design, and producing them requires weeks of scripting, recording, and review.

Customer Success teams needed a fast, agile way to address repeat customer questions quickly. Mini Courses already existed in name, but the format had never been fully defined. The page was live, yet the only content on it directed users back to certification tracks. I reworked the concept and turned it into a practical content format.

Mini Courses are now short, focused lessons designed to answer one specific question. Each video is around three minutes and built around a clear mental model rather than a product walkthrough. The goal is not to teach the entire platform, but to clarify the reasoning behind how it works.

This makes them useful in the moment. Customer Success Managers can send a Mini Course during a call, and analysts can watch one quickly when they encounter an unfamiliar workflow.

I created the production model and built the first courses end to end. I defined the project brief template, set guardrails on scope and length, wrote the scripts, recorded the videos, designed the visuals, edited the final output, and published them in the LMS. I also worked with Marketing to establish naming and visual identity so the format would be recognizable to users.