Amani Newton

At JPMorgan, I led a content strategy meant to take Help Content from a support task into a strategic asset. I developed a 3-phase roadmap for Access content to go along with the upcoming UI update rollout. I created documents to streamline intake, and advocated for writers to manage content directly in the CMS. The result will be better support, less duplication, lower costs, and a support center that evolves with the product.

To demonstrate how the content team could scale video internally, I created a low-cost instructional video using Snagit and PowerPoint. I wrote, recorded, and edited it myself, then shared a production report explaining what would be needed to make it site-ready. The result makes a strong case for keeping simple video creation in-house.

At Accruent, I managed documentation for two facilities management software products, VFA.Facility and BigCenter. I created user guides, release notes, and a full analytics guide using Madcap Flare, while also collaborating with UX to improve clarity in the product UI. I supported localization efforts by updating legacy content, which helped cut translation costs, and used Marketo to improve email engagement using A/B testing.

I led the content strategy for the Blockly website redesign, clarifying the value of Google’s visual code editor for developers and computer science education leaders. I collaborated with UX to improve the site’s usability and messaging, rewrote the content to reflect a clear user journey, and created a new tagline. The result was a 15% boost in engagement.

Clipboard is my code name for a real field service app for technicians. I had trouble creating help content for it because I was attempting to explain a workflow that did not make sense. I did some research, gathered some online user reviews and job data to build a detailed persona (“Robert”) and used job stories to map out real-world tasks and frustrations. I redesigned the mobile experience in Figma to reduce support call volume and streamline technician workflows. The prototype received strong feedback.

I wrote a five-part YouTube series breaking down how Google Search works for website owners and SEO beginners. (How it used to work.) I translated complex concepts like crawling, indexing, and ranking into clear monologues for the host. I collaborated with subject matter experts and producers to shape learning objectives, optimize for SEO, and make sure each video reinforced key takeaways, while staying under five minutes.

I wrote a video ad for Google’s internal NEXUS platform, a tool that streamlines development cycles for engineers. I translated complex technical value into a snappy script and tagline, receiving  strong stakeholder feedback.

I redesigned the copy, layout, and architecture for the RCS Business Messaging developer site. I noticed users were landing mid-journey without context, so I proposed adding a top-level domain with a Business Communications landing page, for a clearer entry point. I rewrote homepage content for clarity and flow. The result was a more intuitive experience.